I had caught him just before the Marc Jacobs show.
The run lasts as long as a month, with occasional trips home to Sweden, where he moved from New York in 2018, and his banker husband. He attends women’s fashion weeks in Milan and Paris and often New York couture week in Paris and the menswear shows in Florence, Milan, and Paris. This requires Bryanboy to keep a bustling schedule of fashion show attendance that rivals those of top magazine editors. “I amplify a brand’s message to my audience.” Ta-da! do? When I ask, he sits up with best-student-in-the-class posture, answering with a clarity sought in vain over the past five years by countless stories about our wild ambivalence towards influencers. Which means that wherever Bryanboy goes next-well, that’s probably where fashion is going, too. Because the history of Bryanboy, from his humble blogger beginnings to a lucrative life of fit pic posting from Sweden, is also the history of the last decade in fashion. But it would be a mistake to paint him as a dilettante, or to underestimate him. Yes, like the lawless man who tweets what he pleases from a big mansion on a hill, Bryanboy might be the most liberated person in his industry.
#SHION BLOGGER BRYANBOY SKIN#
“If Donald Trump can be a hot mess and rule the world,” he said-his skin glowing with that enigmatically moist, rich-girl incandescence his hair beautifully combed into a champagne blonde wedge-then “I’m not scared to do the same.” And the subversive group he came up with-remember when everyone thought bloggers were going to ruin fashion?-is now firmly ensconced in the establishment. He has a finsta, or a secret Instagram, where designers and editors banter with him more freely.